Market research is a critical aspect of decision-making in retail banking services. By using various financial models and forecasting techniques, retail banks can gain valuable insights into customer behavior, market trends, and potential risks.

In this article, we will explore the importance of financial models, different types of financial models, forecasting techniques, and how they can be leveraged to conduct market research for retail banking services. We also look at practical tips and case studies to help budding business analysts better understand and apply these concepts in their professional roles.